The wine market in Venice: some historical notes
Monday, April 27th, 2009
The golden age of Venice as a Maritime Republic was the Medieval Age -instead of the Renaissance- until the end of the XVth century when the city displayed its supremacy in the Mediterranean Sea. Food was traded on a daily bases, and olive oil, grains, spices, herbs, seafood and wine was imported from Southern Italy, Asia Minor and Africa.
However some products were under the direct control of Governamental authorities, such as wine, salt and grains. It means that the importation, the production and the sale of these goods was administrated directly by Gov. Offices and in the case of wine, by the Officers of the “Giustizia Nuova”.
Throughout the Medieval Age the Venetian aristocracy purchased large areas in the countryside near Venice, but the land was uncultivated since the trade was profitable enough to keep the lifestyle of the family.
When the Portuguese Vasco de Gama circumnavigated Africa in 1498 and reached the fertile Kerala region in India, and new sea routes started to operate in the East, Venetian rulers realized that in the long run trade wouldn’t have been any more such a big source of revenue.
Therefore in 1556 a new Gov. office , the “Ministry of Uncultivated lands” ,started to support a vast project of land reclamation in the Veneto in order to reclaim the marshes and grow crops, new seeds imported from America, and eventually different sorts of grapes.
I am not saying that new grapes came from the “West Indies”, but for sure the trade increased in terms of volume and financial importance.
The Fourth Crusade in 1202-04, gave a new impulse to the importation of grapes from both the Greek Islands and the inland too, when merchants decided to export the vines and grow them along the Dalmatian coast and especially in the Istria peninsula, just opposite the Venetian Lagoon.
The soil was good, exposed to the sun and the warm winds of the Adriatic Sea, so the vineyards growing Malvasia, Moscatello Giallo, Ribolla Bianca, Pinella d’Arbe soon became part of the landscape.

